Purpose driven sustainability change agents

Building a better future for people, places and planet

Helping purpose driven organisations integrate climate action into sustainability success.


We help you develop and implement goals for impactful outcomes, setting your business on the right path.

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With our guidance, together we can build a transformational bridge that takes your business strategy to real results.

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We work with leaders and teams to help them get things done, clearing the path to business success.

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How a passion turned into a purpose

Transforming food system businesses with vision and value into profitable and sustainable successes.

Seeds to Thrive is not just about change, but about reimagining our food system with a forward-looking perspective that benefits all: from local communities to the global economy, from the natural environment to every business, team, client and stakeholder involved.

Seeds To Thrive… where positive change aligns with purposeful transformation….

…and collaboration meets innovation in the journey towards a sustainable and profitable future.

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Here to support businesses in the food industry to make impactful changes from planting to plate

Who we've helped

Caroline is a visionary, people first leader, with an exceptional grasp of the ever-changing and complex food retailing landscape, combined with a deep understanding of how commercial and environmental sustainability are inextricably linked. This enables her to gain strong engagement at all levels and to make things happen at pace.

Matt Hood
Managing Director Food , Coop

Caroline holds many years of food industry knowledge and recognition.  Her technical expertise is unquestionable, but that is coupled with deeply held values about food sustainability. She embodies the person any CEO seeking direction on a sustainable agenda should turn to.

Catherine Muriden
People Director and Board Advisor 

Caroline is the rarest of change agents who leads from the heart informed by years of international senior management industry experience in the food supply chain. Her sharp mind is in service of genuinely sustainable solutions whilst at the same time being cognisant and mindful of the need for a sensitive and pragmatic approach which works with the organisational realities right in front of her.

Marcus Link
Co-Founder & Collaborative CEO , New Foundation Farms

Caroline is an inclusive leader with a strong moral compass who collaboratively engages people across the end-to-end supply chain, willing to share her extensive knowledge and always gives equal time to people across all leadership levels, teams, boards, councils, and conferences. 

Minette Batters
President , NFU

Caroline is an extremely valuable Advisor who is able to support change inside an organisation, that is built upon an immense amount of re-life experience, an ability to operate at many different levels, she knows how to deal with the strategic questions, timescales, trade-offs, and intensely recognises the challenges both internally and contextually that organisations face.

Mark Drewell
Co-Founder & Collaborative CEO , New Foundation Farms

If you are looking for someone with passion who is going to work with you and not against you, will bring a degree of humour and reality, engage with Caroline because it will be collaborative, visionary and you will go on the journey together, wherever it takes you.

Sarah Haire
Group Agriculture Director , Dawn Meats

Caroline’s knowledge of the food chain is outstanding she brings experience from farm to fork, and what really sets her apart, is her emotional connection with the industry. Her care for agriculture goes far beyond just the produce, it extends to planet, people, and its impact on society. Caroline understands the connectivity points needed to create positive change, she’ll stand up for what’s right, calling out where actions are needed and doing the right thing to make a difference.

Jim Mosley
CEO , Red Tractor

Caroline understands the balancing of sustainability tensions, commercial pressures, and customer proposition, and will empower cross functional teams within an organisation, and beyond, based on honesty, trust, and openness to move things forward at pace.

Zoe Bruce
Commercial Director , Pilgrims

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We help conscious businesses and people to feel appreciated, included and inspired.