How to Integrate Nature-Based Solutions into Sustainable Business Strategies

08 May 2024

With more pressure on the food industry and interdependent businesses to meet environmental sustainability goals, Seeds to Thrive has developed a system that is proving an effective strategy for working towards climate stability with nature-based solutions. It is nature-based solutions that will help move us towards reducing our impact on the planet, and therefore the impacts of climate change. Businesses can integrate nature-based solutions into their sustainability strategies and begin to take definitive steps towards reducing their carbon footprint and fostering biodiversity.

And the better news is that it doesn’t need to cost the earth.

Why Sustainability Matters to the Food Industry

Sustainability business strategies, Biodiversity strategies, Food Industry Sustainability

It is the decline of natural habitats, from farming through to developing land, that is now posing significant risks to the food industry, affecting everything from resource availability and food quality, right the way through to supply chain issues. It is this loss of biodiversity and nature degradation that is presenting forward-thinking businesses with a wonderful opportunity to lead the path towards ecological restoration and long-term sustainability.

Many businesses are aware that their operations are causing harm to the environment. They are looking for ways to offset that impact in a way that aligns with their values.

Implementing nature-based solutions mitigates these challenges while supporting profitability.

Sustainable Business Strategies

Sustainability goals for businesses stem from the Sustainable Development Goals (SDGs); a set of 17 interlinked goals established by the United Nations in 2015 as part of the 2030 Agenda for Sustainable Development.

These goals were designed to serve as a global blueprint for dignity, peace, and prosperity for people and the planet, both now and in the future. The goals address the global challenges we face, including poverty, inequality, climate change, and environmental degradation.

They emerged after it became evident that sustainable development cannot be achieved by government action alone; it requires a multi-layered, multi-level, plant-to-plate, ‘all-hands-on-deck’ approach from everyone, working in partnership from all sectors of society, including businesses.

Businesses, including the food industry sector, play a crucial role in achieving the SDGs because they drive economic development. They have a wide range of resources and can drive innovation through creation. By working strategically, businesses can connect to other sectors, fostering a more collaborative framework that can open up new markets, attract investment, reduce costs, and boost profits.

A business’s carbon footprint can be reduced through even the simplest of changes

Sustainability business strategies, Biodiversity strategies, Food Industry Sustainability

What Are Nature-Based Solutions?

Nature-Based solutions refer to strategic actions that harness the power and processes of natural ecosystems to address various environmental, social, and economic challenges. The food industry is all too aware of just how the world is changing. Food industry businesses understand that they must make steps towards sustainability and offset any environmental impact.

Nature-based solutions work synergistically with the economy, ecosystems and society. They involve the sustainable management and use of nature in ways that create benefits for the planet, and therefore the well-being of people.

They aim to contribute to biodiversity resilience, reduce risks from environmental hazards, and support sustainable economic development while helping businesses to mitigate and adapt to climate change. By enhancing the planet’s biodiversity, it is possible to harness the power of nature so that it begins to work for us once more

What Nature-Based Solutions Means to Business

For businesses, implementing Nature-Based Solutions can mean adopting practices that restore and integrate natural materials and processes into product designs, or utilise ecological principles to reduce environmental footprints and enhance resource efficiency.

In the current marketplace, many consumers are making buying decisions based on the values of the business. Consumer expectations around issues such as recyclable packaging, reduced plastic use, responsible farming, and animal welfare can affect a buying decision. These days, buyers are much more educated about brand value and company ethics. As such, this can impact the popularity of a brand/product, almost as much as the price.

Examples of Nature-Based Solutions – Harnessing the Power of Nature

Integrating Nature-Based Solutions into a business sustainability strategy needn’t break the bank.

Examples of Nature-Based Solutions in practical form:

  • Installing bat boxes helps control pest populations naturally, reducing the need for chemical pesticides & promoting a balanced ecosystem.
  • Planting wildflowers to support bee populations on the roadside, helping pollination & the larger ecosystem.
  • Planting native vegetation in & around business premises (green roofs/living walls) to help local biodiversity, and aid carbon sequestration.
  • Working in harmony with nature is not just beneficial but essential for stabilising our climate and achieving sustainable development. It’s these little changes made every day that will have a bigger impact.
ow to Integrate Nature-Based Solutions into Sustainable Business Strategies

But how can we integrate the SDGs into businesses to meet the bigger goals without losing profit & impacting consumers in the pocket?

By embracing the principles outlined in the United Nations’ Sustainable Development Goals, particularly Goal 15 (Life on Land) and Goal 17 (Partnership for the Goals), businesses can take definitive steps toward reducing their carbon footprint and fostering biodiversity.  Seeds to Thrive already has a potent strategy to meet these challenges and to make real and impactful changes towards these sustainable business strategies while maintaining profitability.

Building Collaborative Partnerships

Achieving substantial environmental impacts requires more than isolated efforts; it needs robust partnerships across industries and sectors. Through collaboration, businesses can share resources, knowledge and strategies quid pro quo.

For instance, a housing developer might not own agricultural land but can contribute to biodiversity by supporting the farming community, thus offsetting their nature and biodiversity footprint.

To be truly effective, nature-based strategies must be part of a larger, thoughtful & mindful approach to environmental responsibility.

It is these partnerships that can lead to more innovative and effective sustainability practices that benefit all stakeholders involved.

Balancing People, Planet and Profits

Being mindful of sustainable business strategies through nurturing, cooperation, and long-term thinking, businesses are encouraged to look at the broader impact of their operations. They must divide sustainable business strategies that are beneficial to people and the planet, but also economically viable.

The food industry is an interconnected, multi-dependent business model.

Incorporating nature-based solutions into social and environmental responsibilities as a business strategy needs a deep understanding and a reimagining of nature’s inherent capabilities.

Examples of Nature-Based Solutions - Harnessing the Power of Nature

At Seeds To Thrive , we pride ourselves on being a strategic consultancy dedicated to aiding businesses in their journey toward sustainability. Guided by our core values, we collaborate closely with your business to evaluate and comprehend the impact of your operations on the environment in line with your business values.

Together, we develop strategies and foster collaborative approaches,

including forming multi-stakeholder partnerships that align with global sustainability goals. Such partnerships not only enhance your market position but also resonate with eco-conscious consumers, ultimately driving profitability and reinforcing your commitment to a sustainable future.

The future involves embracing every opportunity, large and small, to implement nature-based solutions through strategic partnerships. This commitment addresses immediate environmental challenges and sets a course for long-term, sustainable success, proving that when we invest in the planet, we invest in our future.

If you are looking for a forward-thinking company to help meet your sustainability goals, drop us a line Here


We deliver happiness by co-creating with you to deliver epic transformation that enables your people to flourish and your business to grow sustainably.

We help conscious businesses and people to feel appreciated, included and inspired.